ShopRunner by FedEx
ShopRunner by FedEx gave members free 2-day shipping, free returns, and seamless tracking across hundreds of retailers. The challenge wasn't just designing the app — it was standing up an entirely new consumer product and brand from scratch, on an aggressive timeline, for one of the world's most recognized logistics brands.
WHAT
Digital Transformation, Native Mobile App, iOS, Android
INDUSTRY
eCommerce, Logistics
WHO
ShopRunner by FedEx
MY ROLE
Lead Experience Designer & Strategist
22k users within two months of launch
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83% sign-up completion rate
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19k monthly active users
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Designed, built, and launched in 6 months
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22k users within two months of launch 〰️ 83% sign-up completion rate 〰️ 19k monthly active users 〰️ Designed, built, and launched in 6 months 〰️
FedEx's first consumer-facing product. Zero to launch in half a year.
